The Youths™ of today think health insurance is lame AF. Duke Health needed a way to speak to millennials and make sure they didn't miss up their coverage options during open enrollment. This spot was created specifically for social channels and HULU pre-roll. Word.
When Duke Health and Wake Med came together for an unprecedented heart care partnership, it was our job to make it understandable and approachable while also breaking through the clutter of health care advertising. Hello, healthy doses of personality, color and abstract art. Hello, HeartCare Plus. The campaign feature broadcast, web video, print, outdoor, social and native.